ID Branding pulls together the best and brightest people from advertising, design, interactive, and branding to work together under one roof. We help our clients grow meaningful and enduring brands. Brands that function like cultures. Brands that customers and employees include as part of their own identity.
The blog for ID Branding
Posted in Announcements, News on Apr 25th, 2011
I’m excited to announce an important transition at ID Branding. We’ve promoted Josh Berger to the position of Executive Creative Director, a post I’ve held for the last 5 years. I’m stepping down to free up more of my time to pursue an MFA degree in photography from the Hartford Art School in Connecticut. My [...]
Posted in Announcements on Mar 24th, 2010
Well, it’s up. Our new web site. A web site that more accurately suits our clothes, as they sometimes say about the weather. A web site that is the seed of something new. A web site that is a process, rather than a product. Our new site is simply divided into ideas and people. Everything [...]
Posted in Uncategorized on Jan 20th, 2010
Glancing at the wordpress report on the search terms people used the most to reach our blog, I found poetry. buddha egg worm neanderthal sky newton isaac newton sir isaac newton coke logo el lissitzky
Posted in Announcements on Jan 18th, 2010
Yes, it’s been about two months since we’ve posted on our blog. But do not interpret that as a sign we’ve acquiesced to the deep pit of silent oblivion. For we have been scheming. Oh, yes. And dreaming. And, uh…breaming. (That’s a fish.) And we have something coming that is so much more bloggy than [...]
Posted in Brand Culture on Aug 21st, 2009
I’m amazed to hear people still using dead language when it comes to brands. One such piece of deceased wordage is “brand loyalty.” Remember the concept of brand loyalty? Your Mom always bought Charmin so you bought Charmin. Your Dad was a Ford guy so you were a Ford guy. You can still find attitudes [...]
Posted in Announcements on Aug 14th, 2009
We are so incredibly fortunate to have been hiring over the last several months. Given the economy, it might sound like we got sauced and went on a spree. But, sad to say, we were totally sober. We have a lot of work happening. Like I said, we’re ridiculously fortunate. Not just to have been [...]
Posted in Announcements on Jul 29th, 2009
In this business there are certain signs that you’re doing things right. For me, one of the supreme indicators of this is when you’re able to recuit people who make you feel humble. And man, am I feeling humble. The latest major talent coupe for us is Josh Berger. I’ve known Josh for probably 13 [...]
Posted in Brand Culture on Apr 17th, 2009
At ID Branding, our brand persona is the Co-conspirator. The brand persona is kind of a character that stands for all of the brand’s values. It gives people a way to imagine how to bring those values to life. For us, it’s the Co-conspirator. Which means we not only want to work that way with [...]
Posted in Announcements on Jan 29th, 2009
It’s time we officially blog-welcomed our new client, Redington. Redington makes wonderful fly fishing rods, reels, waders, clothing, and other equipment. As a long-term fly fisherman, I am doing a happy dance that mimics the egg-laying Pale Morning Dun. As an agency, everyone’s itching to get out on the water. Redington pioneered the truly high-quality [...]
Posted in Brand Culture on Jan 9th, 2009
With most of our clients we help them develop a brand persona, which is a description of how each and every employee should act, as if embodied by a person. It’s different from a brand personality, which is how the brand acts and feels and looks and speaks. The brand persona helps answer the employee’s [...]